This Weeks Blogcast above, as always following the text below will lead you to a video, that isn't in the Blogcast... ;)
So i'm not going to lie to you, i have debated this with myself, pros and cons all week, i made some good points and in return i think i also made some good points. I discussed it as adults...yes there were some angry words, tears, maybe regretful remarks spoken in frustration, that now seem childish and irrelevant... but at the end of it, i come away with both sides respectfully acknowledging the other, but ultimately, and this is the point... i won... which was a surprise, because i don't normally... and so an agreement that i have already stated in Blog 2... stands firm.
There. Are. No. Rules.
Here we are, this is probably going to be a rant, so if you have your Rant Hats ready and your Safety ties on.. we shall begin.
As some of you may know, yes you... i post our updates on Facebook, even this, a blog denouncing its values... is posted on Facebook, so you... and i probably mean... you as a singularity... can read it, listen to it, and have a cup of coffee... there's some fig rolls in the tin.
We are going to talk about Facebook's 'Organic Reach'
What is 'Organic Reach'? i hear you think... it is very simply the amount of people who receive a post into their news feed from a like or follow of a page. Very simple, used to work really well.
The one thing about 'Organic Reach' (i'm bored of typing this, i think we shall call it OR until i can think of something better) is that it requires no funds, no passing of the silver coin, no bribe or lose of face, no unrealistic figures on your screen that shows figures disproportionate to the amount of likes or follows you have, no wage passing between you and the aforementioned big CIA based information capturing corporation (whoops did i say that... yes i did) it is what it is, you have 100 likes... those 100 people will see your post, common sense. What a good idea, some may say, not just a good idea a fairly decent approach, normality, perhaps. So what am i ranting about?
Well it has basically been turned off.
No longer can you have 100 likes and expect any of them to see it, no no, where is the value to the big pocketed trouser snake fondling controller of all you see think hear and require, if things were so easy, no, now to reach these people, who have liked and followed your page, who have done so, because... and sorry for being so simplistic, they have liked and want to follow your page... is to 'Boost' your post, which means of course simply bypassing the normal OR to get to the Real OR by way of making it more 'relevant'... you see that word... 'relevant' its an important one... You see posts have to be 'relevant' to the people who have liked and followed your page in order for them to see your post on their walls, or news feed... it has nothing whatsoever to do with money, god forbid i even mentioned the word.
No FB in its Glory decide what is 'relevant' because they know you have a busy life and there is no need for you to be slowed down by unnecessary 'irrelevant' posts, they know you better than you know yourselves... and we should thank them, they are great.
However to make it more 'relevant' you can pay £x so your followers can see it...
"oh i see, so do i have to change anything in the post, to make it more 'relevant?"
"Err, so does that mean it is relevant?"
"Look! It's 'Relevant' when you pa..., i mean 'boost' it"
So here we are, Brian Boland works for Facebook or did in some capacity, i could find out who he was/is and what he does/did but frankly...i couldn't care less about him... yeah Love and Peace...
Posted in Facebook Business in 2014, about Organic Reach, and i could link it, but to avoid his squirmy words of placation i'll pick and choose them, like they do with our feeds... and this is my blog, and
There. Are. No. Rules.
" Over the past few months, I’ve read articles and answered questions from many people who are concerned about declines in organic reach for their Facebook Pages. ..."